Our story

Taama was built by people who lived the pain of CPG complexity firsthand. We've launched products across markets, wrestled with ever-changing regulations, rejected claims, and last-minute packaging rework. Knowing exactly how these roadblocks kill momentum and cost opportunities.

With over 15 years of hands-on experience from international CPG firms, we created Taama to solve the problems we faced daily: delivering clear verdicts so you can focus on growth, not guesswork.

Founded in Singapore, backed by Iterative VC in March 2026, and covering 18 markets across APAC, Europe, and the Americas.

Our story

With over 15 years of hands-on experience from international CPG firms, we created Taama to solve the problems we faced daily: delivering clear verdicts so you can focus on growth, not guesswork.

Founded in Singapore, backed by Iterative VC in March 2026, and covering 18 markets across APAC, Europe, and the Americas.

The founding team

Krystle Law has spent 10+ years launching consumer products across categories and geographies. Violette Henot has built and scaled digital operations across industries. Adrien Matea Adan has 10+ years building AI and data systems. Taama exists because they kept hearing about the same problems and decided to fix them.

Backed by Iterative

Taama is backed by Iterative, one of Southeast Asia's leading early-stage venture funds, with a portfolio of over 200 companies across APAC. We were part of their W26 cohort.

Taama is backed by Iterative, one of Southeast Asia’s leading early-stage venture funds, with a portfolio of over 200 companies across APAC. We were part of their W26 cohort.

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Why we built it

Every product on a shelf went through someone's hands before it got there. We believe those hands should have the tools to get it right: for the brands betting everything on a launch, for the consultants and retailers who stand behind what they recommend, and for the people who end up buying it.

Getting compliance right shouldn't require a team of specialists or months of back-and-forth. It should be fast, clear, and accessible to anyone moving a product to market.

Every product on a shelf went through someone’s hands before it got there. We believe those hands should have the tools to get it right: for the brands betting everything on a launch, for the consultants and retailers who stand behind what they recommend, and for the people who end up buying it.
Getting compliance right shouldn’t require a team of specialists or months of back-and-forth. It should be fast, clear, and accessible to anyone moving a product to market.